VO-BB - 20 YEARS OLD!

Rob Ellis · M&M Joined: 01 Aug 2006 Posts: 2385 Location: Detroit

I was asked what my rate would be for 3 30-second TV spots for a 26 week run in a Medium market in Michigan. Considering all of those factors, I said around $750. Haven't gotten back a reply and it's been a couple of days.

Too high? What do you think.

Bish · Posted: Wed Apr 27, 2016 12:34 pm Post subject:

Using the SAG-AFTRA numbers (and depending on the definition of "medium market") a single spot for 13 weeks comes out to roughly $700 all inclusive of H&R, agent, etc. (all part of the client's cost)... so $4,200 or so for the union version of this gig. I do not think you are overcharging!

http://sagaftranumbers.sagaftra.org
_________________
Bish a.k.a. Bish
Smoke me a kipper... I'll be back for breakfast.
I will not feed the trolls... I will not feed the trolls... I will not feed the trolls... I will not feed the trolls.

todd ellis · Posted: Wed Apr 27, 2016 2:50 pm Post subject:

doesn't seem outrageous to me.
_________________
"i know philip banks": todd ellis
who's/on/1st?

Bruce · Posted: Wed Apr 27, 2016 3:32 pm Post subject:

One TV VO in a larger market goes for about $375 for 3 months, so $750 for a 6 month run. Multiply by 3 and we're looking at $2250. Drop a peg or two if they really are "medium" markets (whatever that is) and you still should be asking way north of $750.

B
_________________
VO-BB Member #31 Enlisted June, 2005

I'm not a Zoo, but over the years I've played one on radio/TV. .

Lance Blair · M&M Joined: 03 Jun 2007 Posts: 2281 Location: Atlanta

Hey everyone, what do we consider medium vs. small market? For example, Kalamazoo has 700k households, but Lansing only has 240k.
_________________
Skype: globalvoiceover
and now, http://lanceblairvo.com the blog is there now too!

agettig · Posted: Thu Apr 28, 2016 6:32 am Post subject:

I live in Kalamazoo and can tell you the local producers pay between $150 to $350 for a :30 TV spot. It just depends on the client and the production house. At least that's been my experience. Grand Rapids will garner more, sometimes a LOT more.

Rob Ellis · M&M Joined: 01 Aug 2006 Posts: 2385 Location: Detroit

This is Grand Rapids.

This is why I prefer to do this kind of thing through agents, but I have no representation in that part of the country.

Thanks everybody for the input.