VO-BB - 20 YEARS OLD!

Deirdre · Posted: Fri Jan 12, 2007 12:08 pm Post subject: This is a motto?

From today's onslaught.

As it came from the station AE (in spite of the NO PERSONAL PRONOUNS Rule, but that's hardly the problem!) :

AT ABC TRAVEL OUR PROMISE TO YOU
WHEN YOUR JOURNEY FROM A DREAM TO A GREAT STORY INCLUDES US YOU TRAVEL BETTER.

Even adding punctuation:

At ABC Travel , their promise to you:
When your journey— from a dream to a great story— includes them, you travel better.

it still sucks.
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DaveChristi · Posted: Fri Jan 12, 2007 12:12 pm Post subject:

I've GOT it!

Better
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Deirdre · Posted: Fri Jan 12, 2007 12:15 pm Post subject:

Oh Great Scott!!!!!!

I wish I had my recording going when I listened!

I'm still laughing.
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Dan-O · The Gates of Troy Joined: 17 Jan 2005 Posts: 1638

bobsouer · Posted: Fri Jan 12, 2007 12:52 pm Post subject:

asnively · Posted: Fri Jan 12, 2007 2:58 pm Post subject:

BenWils · Posted: Fri Jan 12, 2007 3:01 pm Post subject:

One of my favorite taglines... "You've just got to put Mercury on your list".

Don't buy it....just put it somewhere on your list....

By the way, it comes with a "no-charge" CD player and moonroof. I know I am tired of getting out the battery charger to power up the moonroof and the CD player.

Editttttted twice because I can't type todae Laugh

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Frank F · Posted: Fri Jan 12, 2007 3:45 pm Post subject:

Now that's a great( - er- better?) line. Sounds like the State of Utah's marketing campaign a few years ago: "Utah, a pretty great state".

Definately a superb set of LoveNotes (NOT!).

Oh well, they must know something we don't - they actually get paid to think up these branding lines...

Frank F
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DaveChristi · Posted: Fri Jan 12, 2007 4:11 pm Post subject:

What's a Motto?
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Donovan · Posted: Fri Jan 12, 2007 4:18 pm Post subject:

Reading that original line made my head hurt. Frown

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bobsouer · Posted: Fri Jan 12, 2007 7:11 pm Post subject:

Lizden · Posted: Sat Jan 13, 2007 9:31 am Post subject:

Yoda117 · Posted: Sat Jan 13, 2007 10:26 am Post subject:

and this is why it's so hard to avoid one of the most obvious pitfalls of the profession...

not commenting on the crappy copy laid before you in a session

for me, some of the stuff that I've done a VO for has just screamed "this sucks" when reading. Especially when they get into technical details.

Thankfully most of my repeat clients quickly realized (and put to use) some non-acting skills (such as the numerous certifications and formal education in IT and infosec, technical writing, etc.).

Though I did have a group session once where the other talent lost her composure and railed on for a bit about the horrible writing of the copy (and it was definitely a stinker). Sadly, the writer was in the room... haven't seen her in another session for quite some time.
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Lizden · Posted: Sat Jan 13, 2007 10:32 am Post subject:

Yoda117 · Posted: Sat Jan 13, 2007 11:19 am Post subject: